Job Title: Field Marketing / ABM Manager
Job Description:
We are seeking a strategic and results-driven Field Marketer & ABM Manager to join our marketing team. You will be responsible for developing and executing multi-channel marketing campaigns to drive demand, engagement, and accelerate pipeline growth. The ideal candidate will combine strong marketing fundamentals with creativity, and analytical skills to deliver personalized experiences that resonate with key accounts and support our sales team's efforts in the field.
What the role will involve:
- Use intent signals and behavioral data to identify and engage high-value target accounts, collaborating closely with sales to drive personalized outreach and accelerate deal velocity.
- Collaborate with cross-functional teams, including content writers, designers, and industry experts to develop compelling call-to-actions that maximize acquisition and conversion.
- Plan and execute end-to-end field marketing strategies (including logistics, budget, promotion, execution, and follow-up) for events, tradeshows, webinars, and executive roundtables.
- Track and analyze campaign performance metrics to optimize programs and demonstrate ROI.
- Build and maintain relationships with key stakeholders including sales leadership, product marketing, and customer success.
- Stay up-to-date with the latest industry trends, emerging technologies, and best practices in demand generation marketing to continuously improve strategy and tactics.
What’s required:
- Bachelor's degree preferably in Marketing, Business, Communications or related field
- 3-5 years experience in B2B marketing with at least 2 years focused on field marketing and/or ABM
- Proven track record of developing and executing successful ABM campaigns and field marketing programs
- Strong understanding of B2B sales cycles and ability to align marketing activities with sales processes
- Excellent project management, organizational, and communication skills
- Demonstrated ability to work cross-functionally and build consensus among diverse stakeholders
What’s nice to have:
- Experience marketing AI or machine learning solutions
- Certification in Marketo, Salesforce, or other relevant marketing technologies
- Experience working in multiple marketing roles (demand generation, content marketing, etc.)
- Background in a SaaS or startup environment
Compensation:
The compensation for this role ranges from $120,000–$150,000 (base salary) plus ESOPs.
Working at Hasura:
Hasura is transforming how businesses use AI. With our breakthrough PromptQL technology, we tackle our customer's most complex challenges and answer their hardest questions by fundamentally changing how AI interacts with their data.
Unlike traditional approaches, PromptQL separates strategic planning from execution, enabling leaders to use AI to get accurate, explainable, and reliable outcomes at scale. Hasura is pushing our customers to think bigger, turning AI from a buzzword into a bottom-line differentiator.
Perks of working at Hasura:
- Self-Care Fridays: We offer the second Friday of every month as a day off.
- Equipment and Learning Allowance: We ensure employees have the tools and resources to succeed and grow.
- Donation Matching: Annual fund to match employee donations to global equality and equity organizations.
- Flexible Schedules & PTO: Asynchronous work model with generous time off policies.
Applying:
Even if you don’t fulfill 100% of the above requirements or are unsure whether this would be the right fit, we’d love to hear from you. We welcome any questions during the interview process about our culture, the kind of work we do, and how we make it all come together.
If you are a person with a disability needing assistance with the application process, please contact [email protected] or +1 833-690-2124.
Hasura, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, or protected veteran status.
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Link to this page - https://hasura.io/careers/?jobId=kQe4skFQtrpw